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Meredith Corp. Acquires Stake in Real Girls Media

Will Sell Ads Across Social Media Network

By Published on .

NEW YORK (AdAge.com) -- Meredith Corp., the magazine publisher and broadcast TV operator, has bought a minority stake in Real Girls Media, a network of social websites aimed at women.

Financial terms were not disclosed, but the deal means both parties can start selling ads across each other's portfolios. Meredith, for example, will be able to sell inventory from the Real Girls network along with ad space on sites for its own magazines, which include Family Circle and Ladies' Home Journal.

Most magazine publishers struggle to draw online audiences as big as advertisers want. Real Girls Media owns and operates DivineCaroline.com, but shares ad inventory and content across 30 women's sites, including MomAdvice.com and BlissfullyDomestic.com.

"This new alignment with Real Girls Media -- combined with our upcoming launch of Mixing Bowl, a social community built around meals and meal planning -- further deepens our ability to serve consumers online," Jack Griffin, president of Meredith Publishing Group, said in a statement about the deal. "For our marketing partners, it means a tremendous opportunity to connect with the most engaged female audiences at the greatest scale."
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