MIKE LAFAVORE HIRED AS MEREDITH EDITORIAL DIRECTOR

Was Founding Editor of Rodale's 'Men's Health'

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NEW YORK (AdAge.com) -- Mike Lafavore, the former editor in chief of Rodale's Men's Health and TV Guide, has been named Meredith Magazines' new editorial director, according to the publisher.
The editor in chief of Meredith's 'Fitness' magazine will report to new editorial director Mike Lafavore.

In a statement announcing the hire, Publishing Group President Jack Griffin said Mr. Lafavore, who has been providing consulting services to Meredith for several years, will assume the newly created position in November.

Mr. Lafavore first gained acclaim throughout the publishing industry as the founding editor in chief of Rodale’s Men’s Health, which critics initially doubted would be able to interest men in, well, health. Since its establishment in 1986, however, the magazine has grown into a behemoth with 1.8 million in total paid circulation and a raft of imitators.

Editorial strategy
Mr. Griffin said Mr. Lafavore will "work directly with our editors in chief and their creative teams to ensure that we are maximizing our performance at the newsstand." He will also oversee editorial strategy and development at Fitness magazine. Emily Listfield, editor in chief at Fitness, will report to him.

Mr. Lafavore had been operating his own consulting practice since quitting his last high-profile job, editor in chief at TV Guide, in April 2004. He left TV Guide after little more than a year in his post, admitting that after reworking and redesigning the title, his original assignment, not much there interested him.

“I'm not into living the world of reality television for another year,” he told Advertising Age back then. “Who wins on 'The Bachelor' and who doesn't is not, to be perfectly honest, something I can get very excited about."

In his new post, Mr. Lafavore will be based Meredith's Lexington Avenue offices in New York.

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