Millard Brings Sales Operation Expertise to MSLO

As President-Media, Will Oversee Publishing, Broadcasting and Online Ad Sales

By Published on .

NEW YORK (AdAge.com) -- When she worked at Yahoo, Wenda Harris Millard supervised the selling of internet-display advertising just as the medium came into its own. During her time at the web portal, she often had to talk up the benefits of advertising on the web to a marketing world more comfortable with print and TV advertising. But now that she is joining Martha Stewart Living Omnimedia, Ms. Millard will take on more of an operational role.
Wenda Harris Millard has joined Martha Stewart Living Omnimedia as president of media.
Wenda Harris Millard has joined Martha Stewart Living Omnimedia as president of media.

Personnel shuffle
As president of media at the company, Ms. Millard will supervise all of its media businesses, including publishing, broadcasting and internet. As such, there will be a small bit of shuffling. Lauren Stanich, president of the company's publishing operations, will work with Ms. Millard during a period of transition and then assume an advisory role with the company. But Sheraton Kalouria, president of the company's broadcasting segment, will continue in that role and still report to Susan Lyne, MSLO's CEO. Sales and marketing of the unit, however, will report to Ms. Millard.

Ms. Lyne said in an interview she had been wooing Ms. Millard "since after the first of the year," and has had a relationship with her since the two joined the board of Martha Stewart Living Omnimedia together.

In a memo to staff, Ms. Lyne said that she -- along with company founder Martha Stewart and the company's board -- had considered the move for some time. "And while each of our media segments -- internet, broadcasting, and especially publishing -- has grown impressively, we'll only fully deliver on the omnimedia promise with a unified, strategic approach to content development and marketing partnerships," Ms. Lyne's memo said. Ms. Millard's official start date at MSLO is July 16.

"As we begin to pour content across different platforms and as we continue to create more content, more products, we're going to have huge opportunities for marketers," said Ms. Millard in an interview.

Though Ms. Millard has primarily been associated with the web for years, having roles at Ziff-Davis and DoubleClick in addition to Yahoo, she doesn't lack experience relevant to her role with Martha Stewart Living: Not only has she sat on MSLO corporation's board of directors since June of 2004, her roots are in magazine advertising. She also served on the board of True North Communications before it merged with Interpublic Group of Cos.

Usual challenges
At Martha Stewart, Ms. Millard faces the usual media-company challenges. When it comes to print, for example, marketers are demanding that magazine publishers come up with programs that also include components from other media, including the web.

According to Publishers Information Bureau, ad pages at the company's flagship title, Martha Stewart Living, were up 10.8% for the first quarter of 2007, showing that the title remains on an upswing after suffering for a time while Ms. Stewart dealt with legal issues and served jail time in 2004 and 2005. Ad pages are up 2.2% for the same period at Everyday Food.
In this article:
Most Popular