After departing from Mindshare in February following an overhaul of its North American leadership, Jordan Bitterman has landed at The Weather Company as its chief marketing officer.
In the role, Mr. Bitterman will oversee all of Weather's marketing teams, including business solutions marketing, ad sales marketing and corporate marketing, as well as corporate communications. He replaces David Jaye, who departed the company earlier this year, less than a year in the role. Mr. Bitterman will report to Cameron Clayton, CEO and general manager and will be based in New York.
Mr. Bitterman departed Mindshare in February, having served as chief strategy officer. In this role, where he developed The Loop, the company's real-time marketing "war room." Prior to Mindshare, Mr. Bitterman, who co-founded the Digital Content NewFronts, spent eight years at Digitas as senior VP of media, social, mobile and content for North America. He also held media and marketing roles at Foote Cone & Belding, Modem Media, AltaVista and Ammirati Puris Lintas.
It's been one year since IBM acquired most of Weather Company, including Weather.com and Weather Underground. The deal did not include the company's cable TV network, The Weather Channel.