Missy Elliott Gives Alec Baldwin a Makeover in New Amazon Echo Ad

Plus, Five of the Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, a woman passing through her many roles as an athlete, a traveler and an employee ends her day by driving off in a high-tech Ford Fusion; a banking-savvy llama who uses the Bank of America app recounts the unfortunate story of the time he played baseball on an empty stomach; Olympic athletes Michael Phelps and Jessica Ennis-Hill make cameos in a patriotic spot for Omega; and cute little fuzzball characters sing about the great big network Cricket Wireless offers -- which, they explain, is great because it is big.

Finally, Missy Elliott schools a tentative Alec Baldwin in fashion, music and dance with the help of Amazon Echo's Alexa.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Amazon Echo: Alec Baldwin and Missy Elliott Dance Party Amazon Echo: Alec Baldwin and Missy Elliott Dance Party
Network: NBC
Show: America's Got Talent
Primetime Airing: Jul. 12, 8:31 pm ET
Ford: The Beauty of a Well-Made Choice Ford: The Beauty of a Well-Made Choice
Network: CBS
Show: NCIS
Primetime Airing: Jul. 12, 8:34 pm ET
Bank of America: Llove Your App: Outfield Bank of America: Llove Your App: Outfield
Network: FOX
Show: 2016 MLB All-Star Game
Primetime Airing: Jul. 12, 9:37 pm ET
OMEGA: Recording Olympic Dreams Since 1932 OMEGA: Recording Olympic Dreams Since 1932
Network: NBC
Show: Maya & Marty
Primetime Airing: Jul. 12, 10:33 pm ET
Cricket Wireless: The No-Duh-Uh-Huh Obvious Call Cricket Wireless: The No-Duh-Uh-Huh Obvious Call
Network: FOX
Show: 2016 MLB All-Star Game
Primetime Airing: Jul. 12, 9:54 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Old Spice: Smell Em: Standoff Old Spice: Old Spice TV Spot, 'Smell Em: Standoff'
Online Views: 1,815,626
Social Actions: 2,789
SpotShare: 6.35%
Red Lobster: Seize the Day Red Lobster: Red Lobster Crabfest TV Spot, 'Seize the Day'
Online Views: 6,069
Social Actions: 51,678
SpotShare: 5.87%
GEICO: Butt Dial: It's What You Do GEICO: GEICO TV Spot, 'Butt Dial: It's What You Do'
Online Views: 1,202,433
Social Actions: 3,390
SpotShare: 4.39%
State Farm: Furniture State Farm: State Farm TV Spot, 'Furniture'
Online Views: 1,109,004
Social Actions: 2,432
SpotShare: 3.97%
Amazon: Prime Day: Deals Are Everywhere Amazon: Amazon Prime Day TV Spot, 'Deals Are Everywhere'
Online Views: 4,819
Social Actions: 25,393
SpotShare: 2.89%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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