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'MODE' MAGAZINE CLOSES DOORS WITH OCTOBER ISSUE

By Published on .

NEW YORK (AdAge.com) -- Mode magazine, the trailblazing title for plus-sized women, was shut down by half-owner Freedom Magazines on Monday.

Its October issue, currently on newsstands, will be its last.

Mode had been shopped unsuccessfully for months -- at one point, Advertising Age misread smoke signals indicating a possible Conde Nast purchase.

Nancy LeWinter, a co-founder of the magazine with Julie Lewit, with whom she retained a 50% interest in the title, said two suitors -- one of them a European company without a significant U.S. presence -- were interested in a possible purchase but nothing came of the discussions. She declined to identify the companies.

Through August, Mode's ad pages were down 3.8% to 352.1. For the first half of the year, circulation was up 1.6% to 612,605.

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