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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Cisco offers a reminder that everything and anything is happening right now all over the world; Lowe's shows that even boxing kangaroos are scared of the creatures lurking in the laundry; and Bushnell recruits pro golfer Rickie Fowler to show how much the equipment brand dominates the sport.
Fiat continues its campaign that plays with perspective, and this time it's a toy car that provides the surprise.
Finally, AutoTrader.com gives us a modern love story of a couple brought together by their auto preferences.