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With Mother's Day Over, Kohl's Says 'Yes to Dads Everywhere'

The Retail Chain Offers Fathers a Little Love

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Samsung focuses on the Galaxy S5's camera, McDonald's promotes its new $1-for-any-size-drink offer with a focus on Coca-Cola, and, in the wake of all the love moms have been getting lately (e.g., see Facebook's touching Mother's Day commercial), Kohl's says "Yes to dads everywhere" as part of its continuing "Find your yes" campaign in a spot shot from a new father's POV. (Father's Day, by the way, is coming up on June 15.)

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Samsung Mobile: Ultra HD Camera Samsung Mobile: Ultra HD Camera
Network: CBS
Show: NCIS
Primetime Airing: May. 12, 10:19 pm EST
McDonald's: Coca-Cola McDonald's: Coca-Cola
Network: NBC
Show: The Voice
Primetime Airing: May. 12, 8:20 pm EST
Ford: 360 Degrees of Chaos Ford: 360 Degrees of Chaos
Network: FOX
Show: 24: Live Another Day
Primetime Airing: May. 12, 9:25 pm EST
Oscar Mayer: Something For You Oscar Mayer: Something For You
Network: NBC
Show: The Voice
Primetime Airing: May. 12, 9:51 pm EST
Kohl's: New Baby Kohl's: New Baby
Network: ABC
Show: Dancing With the Stars
Primetime Airing: May. 12, 9:52 pm EST
Most Engaging
Top ads by SpotShare for the past 7 days
Samsung Mobile: Lebron App Samsung Mobile: Lebron App
Online Views: 10,964,152
Social Actions: 1,393
SpotShare: 6.68%
FIAT: Godzilla FIAT: Godzilla
Online Views: 5,309,382
Social Actions: 3,560
SpotShare: 3.50%
CoverGirl: Women Empowerment CoverGirl: Women Empowerment
Online Views: 3,696,891
Social Actions: 9,824
SpotShare: 3.10%
Google: Go To The Moon Google: Go To The Moon
Online Views: 542,465
Social Actions: 15,911
SpotShare: 1.76%
Bank of America: Norm the Barbecue Champ Bank of America: Norm the Barbecue Champ
Online Views: 769,989
Social Actions: 4,681
SpotShare: 0.89%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss yesterday's batch of Hot Spots? They're right here.

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