Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Movie-Ticket-a-Day Service Surpasses 1 Million Subscribers

Published on .

MoviePass announced they had surpassed one million subscribers.
MoviePass announced they had surpassed one million subscribers.

MoviePass, the controversial service that lets customers attend a movie every day for $9.95 a month, surpassed 1 million subscribers, putting pressure on its owners to find a way to make a profit.

Since unveiling its new price in August, MoviePass's subscriber base has increased more than 65-fold, according to a statement Wednesday from parent company Helios & Matheson Analytics Inc.

MoviePass pays cinema owners full price for tickets -- about $15 each in some cities -- meaning it loses money on every sale. It plans to make up the difference by selling ads and possibly negotiating a cut of concessions from exhibitors. The losses and funding needs raise doubt about whether MoviePass will be able to continue as a going concern, Helios & Matheson said last month in a filing.

Whatever happens, the service has rattled the theater industry, which sees MoviePass's aggressive price as cheapening the moviegoing experience. The chain Cinemark Holdings Inc., responding to the new threat, began offering an $8.99-a-month service earlier in December that lets subscribers see one film a month. AMC Entertainment Holdings Inc. has also suggested it might pursue a subscription service.

Most Popular
In this article: