It also includes a bit of the functionality that helped make Hulu popular, including the ability to embed music videos on blogs and personal web pages.
Free to look
Like Hulu, the site is free and will ultimately be ad-supported. Also like Hulu, MTV is diving in with a number of advantages, including a vast library of videos from the major labels.
TV shows from NBC, Fox and, more recently, Comedy Central, were enough of a draw to make Hulu the sixth-largest U.S. video site in September, according to Nielsen's Video Census.
Will music videos have the same draw, especially when those from Warner Music Group, Sony Music Group and Universal are already available on YouTube? Well, Hulu's shows are also available elsewhere, like NBC.com and Dailyshow.com, but Hulu is still a draw because of its easy-to-use interface.
Fans flocking to YouTube
Music videos are certainly one of YouTube's more popular genres. Last week 15 of YouTube's 100 most-watched clips were licensed music videos, and accounted for 5.9 million views, according to TubeMogul.
As of tonight, the most viewed among the MTV videos were an eclectic bunch, including Maroon 5's "Goodnight, Goodnight," Dire Straits' "Money for Nothing," Britney Spears' "Womanizer" and Elvis Costello's "Radio, Radio."