Could This Mysterious Ad Be for Google's New Pixel Phone?

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Cam Newton, replacing John Stamos as spokesman, urges "be unstoppably you" in an ad for Oikos Triple Zero yogurt; parents and kids hit the dance floor, aka their kitchens and living rooms, fueled by the power of Honey Nut Cheerios; and tough guys take on the night shift in Nissan's Titan trucks.

A decadent feast of Taco Bell items priced at $1 each is enjoyed by extravagantly dressed guests (including one woman with a gold headband made of forks), in a storytelling departure for the chain.

Finally, the search bar morphs into the shape of a cellphone in Google's minimalist spot announcing a new product -- what's said to be a new Pixel phone line -- to be released Oct. 4.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Taco Bell: Feast Taco Bell: Feast
Network: TBS
Show: Family Guy
Primetime Airing: Sep. 19, 8:15 pm ET
Oikos: Trophy Oikos: Trophy
Network: Discovery Channel
Show: Fast N' Loud
Primetime Airing: Sep. 19, 9:52 pm ET
Cheerios: Healthy Hearts Cheerios: Healthy Hearts
Network: CBS
Show: Let's Make a Deal
Airing Date: Sep. 19, 9:42 am ET
Nissan: The Night Shift Nissan: The Night Shift
Network: ESPN
Show: NFL Football
Primetime Airing: Sep. 19, 10:18 pm ET
Google Phones: Oct. 4 Google Phones: Oct. 4
Network: ESPN
Show: NFL Football
Primetime Airing: Sep. 19, 8:44 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
GEICO: Lemonade Not Ice T: It's Not Surprising GEICO: GEICO TV Spot, 'Lemonade Not Ice T: It's Not Surprising' Featuring Ice-T
Online Views: 1,612,191
Social Actions: 13,363
SpotShare: 7.29%
Apple Music: The All-New Apple Music Apple Music: Apple Music TV Spot, 'The All-New Apple Music' Featuring James Corden
Online Views: 752,541
Social Actions: 16,822
SpotShare: 4.68%
Apple iPhone: Midnight Apple iPhone: Apple iPhone 7 TV Spot, 'Midnight' Song by Hamilton Leithauser + Rostam
Online Views: 697,239
Social Actions: 13,172
SpotShare: 4.05%
Audi: Airbnb: Desolation Audi: Audi R8 TV Spot, 'Airbnb: Desolation'
Online Views: 279,787
Social Actions: 21,093
SpotShare: 3.61%
Amazon: Lion Amazon: Amazon Prime TV Spot, 'Lion'
Online Views: 23,215
Social Actions: 26,536
SpotShare: 3.53%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.