Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Cam Newton, replacing John Stamos as spokesman, urges "be unstoppably you" in an ad for Oikos Triple Zero yogurt; parents and kids hit the dance floor, aka their kitchens and living rooms, fueled by the power of Honey Nut Cheerios; and tough guys take on the night shift in Nissan's Titan trucks.
A decadent feast of Taco Bell items priced at $1 each is enjoyed by extravagantly dressed guests (including one woman with a gold headband made of forks), in a storytelling departure for the chain.
Finally, the search bar morphs into the shape of a cellphone in Google's minimalist spot announcing a new product -- what's said to be a new Pixel phone line -- to be released Oct. 4.