What's That Smell? The Mystery of Mr. Sketch Scented Markers Revealed

Plus, More New TV Commercials From Fiber One, Lexus, Lipton and Old Spice

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Old Spice's Mandroid takes to the beach in a spot that Creativity previewed and made an Editor's Pick yesterday, while the Muppets sing a song of hospitality for Lipton. (Ad Age's Jack Neff has background on the "Be More Tea" campaign right here.) And if you've ever wondered why Mr. Sketch scented markers smell so good, well, we don't want to give too much away, but there's a flatulent blueberry involved.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Old Spice: Soccer Old Spice: Soccer
Network: USA Network
Show: WWE Monday Night RAW
Primetime Airing: Jul. 14, 10:21 pm EST
Lexus: Amazing in Motion Lexus: Amazing in Motion
Network: Discovery
Show: Street Outlaws
Primetime Airing: Jul. 14, 9:13 pm EST
Mr. Sketch Markers: Make Coloring Even More Fun Mr. Sketch Markers: Make Coloring Even More Fun
Network: Investigation Discovery
Show: Southern Fried Homicide
Primetime Airing: Jul. 14, 8:10 pm EST
Fiber One: Cookie Fiber One: Cookie
Network: History Channel
Show: Ice Road Truckers
Primetime Airing: Jul. 14, 9:13 pm EST
Lipton: Helps the Muppets Lipton: Helps the Muppets
Network: MTV
Show: Ridiculousness
Airing Date: Jul. 14, 2:15 pm EST
Most Engaging
Top ads by SpotShare for the past 7 days
Nike: The Last Game Nike: The Last Game
Online Views: 2,507,720
Social Actions: 20,797
SpotShare: 3.43%
Guinness: Empty Chair Guinness: Empty Chair
Online Views: 1,035,237
Social Actions: 24,624
SpotShare: 2.64%
Bud Light: Block Party Slip 'n Slide Bud Light: Block Party Slip 'n Slide
Online Views: 1,858,190
Social Actions: 124
SpotShare: 1.37%
Adidas: The Dream: All in or Nothing Adidas: The Dream: All in or Nothing
Online Views: 953,911
Social Actions: 7,453
SpotShare: 1.27%
FIFA: Official TV Opening FIFA: Official TV Opening
Online Views: 237,310
Social Actions: 13,932
SpotShare: 1.24%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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