NEW YORK (AdAge.com) -- Conde Nast's Glamour was named magazine of the year at the annual National Magazine Awards held last night in New York, taking home the trophy in a new category meant to honor a title that is superior both in print and digital.
Vogue Editor in Chief Anna Wintour received the Magazine Editors' Hall of Fame Award, which was presented by New Yorker Editor David Remnick after the originally planned presenter, her little brother, was trapped in London by Icelandic volcanic ash. Marlene Kahan, the longtime executive director of the American Society of Magazine Editors, also received a special award honoring her "lifetime of service to the magazine industry." Ms. Kahan, who received the night's only standing ovation, is stepping down to concentrate on raising awareness and money to fight Parkinson's Disease.
The magazine with the most awards was New York magazine, which won four: one for general excellence among magazines with paid circulations between 250,000 to 500,000; one for personal service, honoring a piece last fall entitled "For and Against Foreskin"; one for best magazine section, honoring New York's "Strategist" section; and one for leisure-interest coverage, honoring a piece about New York's "Neoclassical Neapolitan Pizza Revolution."
The leisure category actually gave presenter Tom Papa, the comedian now working as NBC's "Marriage Ref," the chance to wonder whether the night's nominees were as great as they seemed -- or whether the evening's breathy announcer could make an article on "pillow drool" sound heavy-hitting. The audience then laughed as the announcer sonorously presented the leisure-interest nominees, including packages on not just pizza, but also breakfast, the best burgers and "America's Meat" (venison, apparently).
Multiple awards also went to National Geographic, whose three wins included general excellence for titles with circulation above 2 million and a photojournalism award for "Shattered Somalia"; The New Yorker, which also won three times, once for a photo portfolio of world leaders; and Wired, which won twice, once for the best single-topic issue, its Mystery issue guest-edited by J.J. Abrams and riddled with, well, riddles, clues and codes.
New York has now actually won six National Magazine Awards in 2010, if you include the digital-media honors introduced this year and presented separately last month. New York won two of those, including general excellence in digital media. National Geographic also won twice at the digital-media honors, bringing its 2010 National Magazine Award total to five.
The annual awards, presented by the American Society of Magazine Editors in association with the Columbia University Graduate School of Journalism, are known as the Ellies, for the Alexander Calder elephant sculptures that serve as trophies.
Aside from New York and National Geographic, general-excellence awards went to Men's Health, for magazines with circulations between 1 million and 2 million; GQ, for magazines with circulations between 500,000 and 1 million; Mother Jones, for magazines with circulations between 100,000 and 250,000; and San Francisco, for magazines with circulations below 100,000.
Glamour has been enjoying a nice run at the awards since 2005, when it won its first general excellence award in 14 years and its first Ellie in any category since 1997. It was a finalist for general excellence in 2006, 2007 and 2008, picking up wins in other categories along the way. Cynthia Leive has been editor in chief since 2001.
Bloomberg Businessweek, which held a relaunch party last night that conflicted with the awards, handed out copies to Ellies attendees as they left.
See the full list of winners and finalists here.