NEW YORK (AdAge.com) -- The National Magazine Awards kicked off early this year with an extra ceremony created just to accommodate its new awards for digital media.
As in previous years' offline awards, certain familiar titles also took the winner's podium on Thursday.
New York magazine, a darling of the media set and of the annual magazine awards, won for general excellence in digital media and for the best multimedia feature and package. National Geographic, a finalist last year for general excellence in its print circulation class, also won twice, for photography in digital media and for community.
Foreign Policy, last year's winner for general excellence in its print circulation class, won for best blogging. Virginia Quarterly Review, a frequent finalist and winner at the traditional awards, took a National Magazine Award for Digital Media in the news-reporting category. And Men's Health, a 2008 winner for general excellence in print, was honored for the best interactive tool; the title has been very active in developing iPhone apps.
The New Yorker, which usually cleans up at the annual print awards event, did not win a single digital award.
Other winners at the new digital National Magazine Awards, often called Ellies, included Billboard.com, Epicurious and Sports Illustrated.
To see the full list of winners and links to the content that secured their wins, click here.
The new digital awards were given at the end of Thursday's Magazines 24/7 conference, presented by the Magazine Publishers of America, which focused on e-readers and tablet computers.
The traditional print National Magazine Awards, delivered annually by The American Society of Magazine Editors and the Columbia University Graduate School of Journalism, will be presented at Alice Tully Hall in New York City on April 22.