NBA's Recovering Jabari Parker Makes Gatorade Debut
It's the Newest Ads on TV; Plus, the Five Most Engaging Spots
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, PlayStation previews its spring game titles, including "Batman: Arkham Knight," "MLB 15: The Show" and "The Order: 1886," an action shooter set in Victorian London. Verizon offers another "flipside testimonial," its series of ads showing life with and without the telecom; this time two guys are video-chatting with their girlfriends when one loses the connection at an unfortunate time. And Gatorade charts the highs and lows of Jabari Parker, who suffered a season-ending injury after being drafted to the NBA last year, in a plug for its recovery protein. Is it a bad sign for the NBA when more than one of its stars' sponsors has to make adsabout their injuries?