Overall revenue for the division, which encompasses NBC, Telemundo and Universal Pictures, rose 20% to $3.6 million for the quarter ended Sept. 30. GE's profits rose 10% to $4.9 billion.
"Sunday Night Football" and the new hit show "Heroes" may boost NBC's performance in the coming quarter, however. Both programs hit the top 10 most-viewed TV shows among 18 to 49 year olds, according to Nielsen Media Research data.
"Sunday Night Football" ranked No. 5 for the week of Oct. 2-8 with 8.2 million viewers in the 18-49 demographic. "Heroes," meanwhile, tied for ninth with ABC's "Extreme Makeover: Home Edition," attracting 6.9 million. It was the highest-rated of all the broadcast-network's new offerings for the week, just beating ABC's "Brothers & Sisters."
NBC will give a "Heroes" an extra boost Oct. 22, when "Sunday Night Football" is off for the night. According to the network's website, NBC will air three episodes of "Heroes" beginning at 8 p.m.
The network also said this week it will replace failed new series "Kidnapped" with "Medium" at 10 p.m. on Wednesdays starting Nov. 15.