NBC, AMEX SIGN MAY SWEEPS DEAL

Multimillion-Dollar Marketing Pact Covers Network, Cable

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NEW YORK (AdAge.com) -- American Express Co. has inked a multimillion-dollar marketing deal with NBC for the network's monthlong May sweeps 75th anniversary celebration, according to media executives.

NBC, part of General Electric Co., confirmed the deal, but not its value.

The deal will include media and promotional elements on the NBC network, MSNBC, NBC stations and NBC's Internet properties.

American Express, for example, will have sponsorship mentions in NBC on-air promotion spots.

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