NEW YORK (AdAge.com) -- Veteran media executive Randy Falco has turned up again, this time as chief operating officer of Spanish-language TV broadcaster Univision Communications.
Mr. Falco, once the second-in-command when Bob Wright ran NBC Universal and later CEO of ailing AOL, is expected to oversee all "revenue-driving functions," Univision said today, including ad sales, distribution sales and affiliate relations, as well as the operations of Univision's TV and radio station groups, corporate marketing, research and business development. He will report to Joe Uva, president-CEO of Univision Communications.
Mr. Falco left AOL in the spring of 2009 after the company's then-owner Time Warner said it was replacing him with Tim Armstrong. Mr. Falco previously enjoyed a decades-long run at NBC, where he supervised many of the functions he will oversee at Univision. Mr. Falco departed the company after Jeff Zucker was named to replace Mr. Wright.
Mr. Falco has an encyclopedic knowledge of the TV business, and has often been counted on as the person to find ways to make all the trains run on time, as it were. At NBC he was involved in decisions ranging from ad sales and the upfront to product-integration deals.