Thanks to â€śWill & Graceâ€ť and newcomer â€śFour Kings,â€ť NBC moved into third place for 18-to-49s in the time period, behind CBS and ABC. â€śWill & Graceâ€ť at 8 p.m. improved on NBC's season average in the time period (formerly home to â€śJoeyâ€ť) by 21%, with 7.98 million viewers and 3.5 rating and a 10 share among adults ages 18-to-49. â€śFour Kingsâ€ť at 8:30 built on its 18-to-49 lead-in by 20%, with 4.2/11 ratings/share for the advertiser-coveted demographic and 8.8 million viewers overall.
A share is a percentage of TV households that have their sets on at a given time. A rating is a percentage of all TV households. So a 1.0 rating is 1% of the total U.S. households with TV.
â€śMy Name is Earlâ€ť at 9 p.m. lifted NBC to second in its time period for 18-to-49s, with 5.2/13 ratings/share for 18-to-49s and 11.2 million viewers overall, and improved on NBC's 18-to-49 season average in the time period by 24%. â€śThe Officeâ€ť continued to increase its lead-in from â€śEarl,â€ť holding a season-high 87% of the adults 18-to-49, although that wasnâ€™t enough to best the rating â€śThe Apprenticeâ€ť got in the time period during the first half of the season.
CBS won the night for total viewers (21 million) and 18-to-49 share (6.8/18), while ABCâ€™s two-hour premiere of the second season of â€śDancing With the Starsâ€ť gave it a second-place finish from 8 p.m. to 10 p.m. with 17.33 million viewers and a 4.7/12 ratings/share among adults 18-to-49.
â€śERâ€ť stayed in second place during the 10 p.m. period behind CBSâ€™s â€śWithout a Trace,â€ť but it dipped below its season-to-date average in the first half hour, likely due to â€śThe Officeâ€ť as its lead-in. NBC remains optimistic about the off-beat comedy, however, encouraged in part by the fact its episodes regularly rank in the top 25 downloads on iTunes.