The newly merged Comcast-NBC Universal executive suite continued to take shape Tuesday as NBC Universal promoted Scott Schiller, previously Comcast's senior VP-digital entertainment ad sales, to the newly created position of exec VP-digital media sales at NBC Universal's Entertainment & Digital Networks and Integrated Media division.
The promotion is the latest in a series of changes to NBCU's sports, entertainment and ad-sales divisions, and marks the first formal bundling of the two companies' digital properties to advertisers. Mr. Schiller's oversight now includes Comcast's Fandango, Daily Candy and Swirl as well as NBCU's iVillage and Television Without Pity. He will report to Dave Cassaro, NBCU's president of cable entertainment and digital ad sales, and Nick Lehman, president-digital for Entertainment & Digital Networks and Integrated Media. He will also work closely with Peter Naylor, NBCU's exec VP-digital media sales for all of the company's TV-branded online platforms.
Mr. Schiller has been with Comcast since 2009, during which time hehas seen ad sales double for the company's digital properties. Prior to joining Comcast, Mr. Schiller was exec VP-global marketing and the original chief operating officer at Glam Media. Although digital revenue is no longer broken out in Comcast-NBCU earnings reports, Mr. Schiller said the properties continue to be growth businesses for the company.
"Digital is becoming more and more important every day for marketers and consumers," Mr. Schiller told Ad Age . "I think we're approaching it from a position where the brands I've overseen have outgrown the industry dramatically. I see no reason that won't continue in the future."