TIVO TO LAUNCH IPOD DOWNLOADING SOFTWARE
Enables TiVo Users to Time-Shift Prime-Time Shows to Their Portable Players
NBC UNIVERSAL TO OFFER TV, MOVIES ON FILE-SHARING SERVICE
First Time a Broadcaster Aligns With Legal Peer-to-Peer Site
ONLINE VIDEO AD SPENDING TO TRIPLE BY 2007
Study Predicts Spending Shift Away From TV
VIACOM LOOKS TO WEB FOR WORLDWIDE GROWTH
Names MTV Digital Media Guru to Lead the Way
APPLE iTUNES TO OFFER VIDEO ON DEMAND
New iPods Play 'Desperate Housewives' and Other ABC, Disney Shows
Under the NBC Universal/Apple deal, NBC Universal will make available for download several series, including “Law & Order,” “The Office,” “Surface,” “The Tonight Show With Jay Leno” and “Late Night With Conan O'Brien.” Cable series included in the deal are “Battlestar Galactica” and “Monk.” In addition, NBC Universal will make available classic series including “Adam-12,” “Dragnet” and “Knight Rider.”
As with the ABC deal, the newest episodes will be available a day after they air on their respective network. The price per download is $1.99.
The latest iTunes alliance comes nearly two months after Walt Disney Co.’s ABC struck a landmark deal with Apple to offer two of its most popular series, “Desperate Housewives” and “Lost,” for download on iTunes.
Since then a torrent of alternative distribution deals have been announced, including Web-based delivery, mobile phone delivery and unique video-on-demand initiatives. NBC Universal jumped into the fray by striking a VOD deal with satellite operator DirecTV to make episodes of several programs available on subscribers' digital video recorders.
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Jay Sherman is a reporter for Crain Communications’ Television Week.