NBC Universal is reorganizing its ad sales team in an effort to deepen its direct relationship with clients.
Under the new structure, the Client Partnerships group, led by Alison Tarrant, will assume a bigger role in working directly with marketers for more robust partnerships across NBCU's full portfolio, which includes NBC, USA Network, Syfy, E! and other networks.
Agency relationships will be handled by sales teams in the Lifestyle, News, Hispanic, Entertainment and Sports content groups. And as part of the reorganization, digital and linear sales teams within these groups will be combined.
"We continue to work very closely with our agency partners, but clients are asking for more direct access to us as one portfolio," said Linda Yaccarino, chairman, advertising sales and client partnerships, NBCU.
The company found the need to increase its focus on direct relationships as it worked on beefing up its data and analytics products, Ms. Yaccarino said.
Scott Schiller, who previously led NBCU's digital ad sales, will become general manager of the Content Innovation Agency, its branded content unit.
NBCU will also combine its research strategy team and systems and operations team into one group, led by Krishan Bhatia.
NBCU was among the first media companies to bring its broadcast, cable and digital sales together and organize itself not by network, but by the audiences that marketers intend to target.