NBC Universal is passing the torch, so to speak, to Dan Lovinger, who will replace Seth Winter as the head of ad sales for the sports group, responsible for selling high-profile sporting events like "Sunday Night Football" and the Olympics.
Mr. Winter said last month that he will step down from the post he held for more than a decade, but will remain at NBCU as an advisor through 2018.
Replacing Mr. Lovinger as head of sales for the entertainment networks will be Mark Marshall, who had been leading regional sales. Mr. Marshall joined NBCU in 2013 from Turner, where he held multiple ad sales positions.
At the same time, NBCU is also creating a new role as part of its efforts to build more of a client-focused sales and marketing organization, said Linda Yaccarino, chairman-advertising sales and client partnerships.
Mike Rosen will move to the newly created role of exec VP of portfolio sales and strategy. Mr. Rosen, who had been heading ad sales for Telemundo and news, will now lead NBCU's "portal" go-to-market upfront strategy with clients and agencies, serving as a key contact in upfront negotiations.
The company has pursued a "portal" strategy in upfront talks for ad time in the new TV season, designating groups of executives from across the company's portfolio to be points of entry for each agency. NBCU will now adopt this strategy year-round, with Mr. Rosen overseeing these executives.
He will also be in charge of the company's regional offices and NBCU's data and analytics sales teams.
Laura Molen, who leads ad sales for NBCU lifestyle networks such as Bravo and E, will add oversight of Telemundo ad sales.