Siri Puts Words in Neil Patrick Harris' Mouth in Apple's Latest Ad

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, a 2016 Civic Coupe bends the rules in a square world envisioned by Honda; a butt dial from a woman's brother interrupts her marriage proposal in Geico's latest; a man and his dog embark on a dream trip in Volkswagen's spot for its 2016 Golf GTI; and Tom Brady finds the key to a restful night's sleep in mattress brand Beautyrest's campaign.

Finally, after making a cameo in Apple's most recent ad, Neil Patrick Harris gets his time in the spotlight, using Siri's help to practice a thank-you speech.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Honda: Square Honda: Square
Network: History Channel
Show: American Pickers
Primetime Airing: May. 9, 9:09 pm ET
Apple iPhone: Thank You Speech: Neil Patrick Harris Apple iPhone: Thank You Speech: Neil Patrick Harris
Network: NBC
Show: The Voice
Primetime Airing: May. 9, 9:49 pm ET
GEICO: Butt Dial: It's What You Do GEICO: Butt Dial: It's What You Do
Network: USA Network
Show: WWE Monday Night RAW
Primetime Airing: May. 9, 10:42 pm ET
Beautyrest: Dream in Black: Suite: Tom Brady Beautyrest: Dream in Black: Suite: Tom Brady
Network: ION
Show: Criminal Minds
Primetime Airing: May. 9, 8:18 pm ET
Volkswagen: Sleep Talking Volkswagen: Sleep Talking
Network: ABC
Show: Dancing With the Stars
Primetime Airing: May. 9, 9:19 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Bethesda Softworks: DOOM: Launch Trailer Bethesda Softworks: DOOM TV Spot, 'Launch Trailer'
Online Views: 669,647
Social Actions: 80,487
SpotShare: 5.04%
Apple iPhone: Shot On iPhone: Mother's Day Apple iPhone: Apple iPhone TV Spot, 'Shot On iPhone: Mother's Day' Song by K.S. Rhoads
Online Views: 3,829,337
Social Actions: 20,766
SpotShare: 4.15%
Blizzard Entertainment: Open Beta: Are You With Me? Blizzard Entertainment: Overwatch TV Spot, 'Are You With Us?'
Online Views: 691,387
Social Actions: 29,052
SpotShare: 2.17%
Audi: Captain America: Civil War - The Chase Audi: Audi TV Spot, 'Captain America: Civil War - The Chase'
Online Views: 585,603
Social Actions: 22,591
SpotShare: 1.73%
Sony Video Games: Uncharted 4: A Thief's End: Gameplay Trailer Sony Video Games: Uncharted 4: A Thief's End TV Spot, 'Gameplay Trailer'
Online Views: 1,117,705
Social Actions: 3,078
SpotShare: 1.04%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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