Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a 2016 Civic Coupe bends the rules in a square world envisioned by Honda; a butt dial from a woman's brother interrupts her marriage proposal in Geico's latest; a man and his dog embark on a dream trip in Volkswagen's spot for its 2016 Golf GTI; and Tom Brady finds the key to a restful night's sleep in mattress brand Beautyrest's campaign.