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Netflix Will Halt Blame Game Against Broadband Providers

Streaming Video Service to Stop Running Error Messages on June 16

By Published on .

Netflix will stop running messages blaming slow streaming speeds on broadband providers' networks next week.

The company displayed at least one of these messages last week, aimed directly at Verizon. That error message -- "The Verizon network is crowded right now. Adjusting video for smoother playback" -- made its way around social media this after Vox Media developer Yuri Victor posted an image of the message to his Twitter feed.

In a blog post on Monday, a Netflix spokesman said this "transparency campaign" will end on June 16. Netflix launched the test in early May on a small scale. While Netflix will halt the campaign, it left the door open to roll it out more broadly at a later date.

Verizon threatened legal action over the error message last week, sending Netflix a cease-and-desist letter on June 5 demanding it stops showing the message. While it looks like Verizon got its wish -- at least for now -- the company gave Netflix a five-day window in which to respond.

It looks like Netflix will push back by continuing to run the messages through June 16 instead of cutting it off on June 10.

Also in the blog post, Netflix released its May data comparing the speeds of major internet providers. Comcast fell to No. 5 from No. 4 in April. It now ranks behind Cablevision, Cox, Charter and Suddenlink.

Verizon FiOs also dropped to No. 10 from No. 8, topped by Windstream and Frontier.

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