Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Carolina Panthers quarterback Cam Newton talks about those who doubted him in a spot for Beats Audio. Also, a dummy goes looking for his ventriloquist in a spot for Great Clips. And the smartphone game "Mobile Strike" takes a trip to Rob Gronkowski's house (in the 80's?), where the boys are trying to clean up before mom gets home.