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Watch the Newest Ads on TV From Vizio, Nationwide, Sprint and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Vizio serves up an ad that plays up its XLED TV picture quality with a "Star Wars: The Last Jedi" tie-in spot. Nissan also debuts a "Last Jedi" tie-in (E.J. Schultz has the backstory: "Nissan Breaks 'Star Wars' Campaign as Brand Hype Begins for 'Last Jedi'"). And David Beckham stars in a Sprint commercial that calls the iPhone X a "game-changer"—just like Beckham himself.

Today's TV Ad Highlights

Data provided by iSpot.tv
Star Wars: The Last Jedi: Within Reach
Premiered on: College Football, ABC
Nissan data for the last 30 days
Impressions: 1,048,924,334 (4% of industry)
Est. TV Spend: $20,978,466 (4% of industry)
Attention Score: 81.14
Attention Index: 73 (27% more interruptions than avg.)
Game Changers: iPhone X
Premiered on: Blindspot, NBC
Sprint data for the last 30 days
Impressions: 1,227,869,633 (10% of industry)
Est. TV Spend: $28,104,050 (9% of industry)
Attention Score: 90.20
Attention Index: 130 (30% fewer interruptions than avg.)
S'mores
Premiered on: Good Morning Football, NFL Network
OtterBox data for the last 30 days
Impressions: 14,407,989 (<1% of industry)
Est. TV Spend: $878,429 (<1% of industry)
Attention Score: 95.95
Attention Index: 171 (71% fewer interruptions than avg.)
Star Wars: The Last Jedi
Premiered on: FS1 College Football Pregame, Fox Sports 1
VIZIO data for the last 30 days
Impressions: 90,379,747 (17% of industry)
Est. TV Spend: $3,042,300 (27% of industry)
Attention Score: 95.43
Attention Index: 163 (63% fewer interruptions than avg.)
Finish Line
Premiered on: NASCAR Racing, CNBC
Nationwide Insurance data for the last 30 days
Impressions: 584,639,221 (3% of industry)
Est. TV Spend: $16,526,275 (4% of industry)
Attention Score: 93.04
Attention Index: 132 (32% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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