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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, people get set for the French Open in a campaign from Roland-Garros' sponsor Emirates; a superhero action figure demonstrates his X-ray vision in Lowe's ad for the Samsung Family Hub Refrigerator; every mile counts in petroleum manufacturer Valero's spot; and a young girl suffers through a party nothing like the fun-filled events her mother throws with the help of Party City.
Finally, Nick Cannon gets some help with the ladies from man's best friend in Chrysler's Pacifica tie-in with upcoming movie "The Secret Life of Pets."