See Last Night's New Ads From Chevy, Mini, Sprint and Coke Zero
Plus, a Veet Ad That's Getting Plenty of Criticism
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new spots, Veet hair remover shows what seems to be two guys cuddling in bed (an anti-body hair message that Time magazine is not terribly fond of) and Sprint serves up another installment of its "Framily" campaign (which, in turn, Ad Age ad critic Ken Wheaton is not terribly fond of). Mini, meanwhile, plays a curious game of dominoes with a whole bunch of its diminutive cars.