Last Night's Ads: Feeling 'Confulish'? Have a Snickers

Plus, The Five Most Digitally Engaging Spots on TV Right Now

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the releases, Fiat aired its new ad tie-in with "Zoolander 2" during the Golden Globes (see Ad Age's coverage here), Toyota puts actor James Marsden (of the X-Men franchise) in a lumberjack competition, and Audi has a little boy mistake the new Q7 model for an alien spaceship. Meanwhile, the Geico Gecko makes sure always to leave his car with the valet, and Snickers demonstrates its concept of "Confulish" -- a mix of confusion and foolishness caused by hunger -- with an art model whose empty stomach makes him pose nude for a group of chemistry students.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
FIAT: Zoolander 2: Blue Steel: Ben Stiller FIAT: Zoolander 2: Blue Steel: Ben Stiller
Network: NBC
Show: The 73rd Annual Golden Globe Awards
Primetime Airing: Jan. 10, 9:46 pm ET
Snickers: Figure Drawing Snickers: Figure Drawing
Network: NBC
Show: The 73rd Annual Golden Globe Awards
Primetime Airing: Jan. 10, 8:18 pm ET
Toyota: Lumberjacks Challenge: James Marsden Toyota: Lumberjacks Challenge: James Marsden
Network: NBC
Show: NFL Football
Airing Date: Jan. 10, 10:18 am ET
GEICO: Valet: Gecko Journey GEICO: Valet: Gecko Journey
Network: Discovery
Show: Gold Rush
Primetime Airing: Jan. 8, 9:54 pm ET
Audi: Higher Intelligence Audi: Higher Intelligence
Network: CBS
Show: The Good Wife
Primetime Airing: Jan. 10, 9:48 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Supercell: Boom Beach: Dr. T's Song Supercell: Boom Beach: Dr. T's Song
Online Views: 1,950,382
Social Actions: 16,134
SpotShare: 1.35%
Honda: The Dreamer Honda: The Dreamer
Online Views: 2,258,581
Social Actions: 6,941
SpotShare: 1.11%
Amazon: Lonely Horse Amazon: Lonely Horse
Online Views: 46,709
Social Actions: 9,905
SpotShare: 0.48%
Burger King: Debate Reaction Burger King: Debate Reaction
Online Views: 3,633
Social Actions: 10,560
SpotShare: 0.42%
Burger King: Getting Old Burger King: Getting Old
Online Views: 1,363
Social Actions: 9,990
SpotShare: 0.40%

As always, you can find out more about the best commercials on TV at Ad Age'sCreativity.

Miss the previous installment of Hot Spots? Click here.