Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week.
Among the new releases, Target features supermodel Chrissy Teigen getting dolled up with a little help from Barbie (a big part of Mattel's place on the Marketers to Watch list in today's 2016 Ad Age Marketer A-List); Bose has Seattle Seahawks quarterback Russell Wilson explain how headphones help his football game; Southwest Airlines jams to T.I.'s 2008 hit song "Whatever You Like"; and Geico shows a defendant admitting that he saved a bunch of money on his car insurance.
Finally, Visa teams up with Papa John's in a commercial with New England Patriots cornerback Malcolm Butler and Pittsburgh Steelers receiver Antonio Brown.