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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, emojis and Cindy Crawford give new life to ordinary bottles of Pepsi; wireless connectivity reaches a new frontier -- namely, the backseat of a Buick; basketball player Kris Dunn gets a lesson in recovering from a tough loss from his Speed Stick coach; and Canal de Panamá, the decision-making body for the Panama Canal, says the landmark is nearly ready to unveil its recent facelift.
Finally, the Cavaliers' win at the 2016 NBA Finals is "bigger than the game of basketball," according to a commentator. In Nike's emotional new spot, Cleveland fans who have been following the team for years finally get their moment.