Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Google captures in excruciating slow-mo the moment one man realizes his phone is in his pocket, as he is about to leap into a swimming pool; Taco Bell shows a cheese lover sticking to his guns and his Cheesy Core Burrito while at a fondue party; and mobile classifieds app LetGo shows how dangerous it can be to hold onto the past -- in this case, a disco ball and the '70s.
Citi rolls out the latest in its "Stand for Progress" campaign, putting the spotlight on swimmer Brad Snyder, who lost his sight while serving in Afghanistan in 2011 and a year later won a gold medal at the Paralympic Games.
Finally, Nike continues its "Unlimited" campaign with a spot starring Sister Madonna Buder, aka the "Iron Nun," who is 86 years old and fighting fit, whether running, swimming, biking or entering Iron Man competitions.