Nun in Tide Ad Confesses to 'Dirty Little Habit' (Watch the Newest Ads on TV)
Spoiler: It's Not What You Think It Is
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Shaquille O'Neal throws a house party with the pocket-sized Monster Superstar bluetooth speaker, while Giuliana and Bill Rancic get excited about shopping at Ashley Furniture Homestore. And a nun confesses to a "dirty little habit" -- which is obviously not what you're initially led to think it is -- for Tide.