President Barack Obama found his approval ratings plummeting among citizens of NFL nation last week, including sponsors such as Pepsi, Snickers, Verizon, Visa and GMC.
Mr. Obama moved a jobs speech to Thursday, which coincides with the NFL's season opener, to be carried on NBC. The White House has scheduled the speech to take place sometime between 7 p.m. and 8 p.m. and NBC was, as far as we could tell at press time, figuring out whether it will televise the usual pre-game hoopla. An NBC Sports spokesman did not return queries, but an NFL spokesman said, "We're preparing for the game and a big night at Lambeau Field and in Green Bay."
Marketers would probably prefer the football. The speech will be televised across umpteen different channels, commercial free. And football -- well, it's football. Already, the general manager of NBC's Green Bay affiliate told the Post-Crescent newspaper of Appleton, Wis., that he'd pick up a feed of the game over a feed of the president if NBC were to offer both.
If Mr. Obama completes his remarks by 7:30 p.m., the pre-game show could go on as scheduled, perhaps without a Republican response. And even if the politics should linger more than 30 minutes, die-hard fans might even prefer that to the over-the-top musical acts the NFL's been foisting on them in recent years.