Watch the Spots

Popcorn Bag Becomes a Bowl in May's Most-Recalled New Spot (Criss Angel Not Required)

Patriotic Chevrolet Spot Is Best-Liked, According to Nielsen

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Criss Angel demonstrates.
Criss Angel demonstrates.

On one hand, the microwave popcorn bag that turns into a bowl is so simple that it's embarrassing nobody invented it before now (or even 2009, when a designer in Finland offered this prototype). On the other hand, it's pretty amazing. Watch the Orville Redenbacher spot below and after 15 seconds you'll have forgotten it stars Criss Angel.

If you think we're a little bit easily impressed, you're probably right, but we seem to have good company. The Orville Redenbacher Pop Up Bowl commercial has proved the best-recalled new spot in May, according to the latest research from Nielsen, beating strong spots from brands including Volkswagen, Ford and Cheez-It.

As usual, that's not the same as being the best-liked. That honor went to a Chevy commercial in which a small boy learns how to salute so he can welcome his father home from military service.

Advertising Age Player
Orville Redenbacher

Nielsen Top Ten Most-Recalled New Ads, May 1, 2011 to May 31, 2011
Brand Ad Description Recall Index
1 Orville Redenbacher Pop Up Bowl -- Criss Angel "magically" turns a popcorn bag into a popcorn bowl (:15) 221
2 Volkswagen Tiguan -- Boy cannot break a pinata; it spins to reveal the car logo (:30) 204
3 Ford Fiesta -- Lauren describes her car's styling and her use of sync feature (:30) 202
4 Cheez-It Cheese mimics a scientist word for word and is not approved for use because it is not mature (:30) 198
5 Jell-O Pudding -- Girl can tell her dad ate her snack because he has "pudding face" (:15) 186
6 DirecTV Man watches a firefighter movie in multiple rooms of his house using pause feature (:30) 185
7 Kraft Macaroni & Cheese -- Boy calls the police on his father for stealing bites of his dinner every night (:30) 184
8 Ford Fusion -- Krystal describes how her car has changed her co-worker's minds (:30) 183
9 Ford Fusion -- Baba and Smitha describe their car as attractive and useful with sync (:30) 182
10 McDonald's Breakfast -- Woman sits down and offers a bite of food to a man who is not actually her "honey" (:30) 181
Advertising Age Player
Chevrolet

Nielsen Top Ten Best-Liked New Ads, May 1, 2011 to May 31, 2011
Brand Ad Description Likeability Index
1 Chevrolet Boy practices saluting with his brother and salutes his returning solider father (:30) 176
2 Red Lobster Festival of Shrimp -- Select two entrees for $11.99, among old favorites and new items (:30) 156
3 Ritz Men play checkers using crackers as playing pieces and then eat the pieces (:15) 148
4 Cheez-It Cheese mimics a scientist word for word and is not approved for use because it is not mature (:30) 140
5 Dr. Pepper Biker thinks a man is giving his question about the flavor of a soda a wisecrack answer (:30) 138
6 Outback Sirloin and Lobster Tails -- Back by popular demand but only for a limited time at $14.99 (:15) 137
7 Kraft Macaroni & Cheese -- Boy calls the police on his father for stealing bites of his dinner every night (:30) 136
8 Volkswagen CC -- Teen tries to take car out without permission but reads message from dad in rearview camera (:30) 134
9 Volkswagen Jetta TDI -- Father tells son he can drive after they fill up the tank, but they never need gas (:30) 127
10 IHOP Double Cheese Tortilla Scramble -- Man proposes to girlfriend as she receives her meal, exclaiming "that's so cheesy" (:15) 121

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