Paper and Packaging Spot Shows You How to Bond With Your Dad

The Answer: Donuts and Baseball. Plus, Watch the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, a zany science teacher sings the praises of Tide Pods, and a teen basketball player goes from zero to hero thanks to his Acuvue contact lenses.

In a sweet spot for Paper and Packaging, a young woman faces a quandary: how can she bond with her dad? Answer: spend the day eating donuts and going to ball games.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Trivago: The Trivago Check Trivago: The Trivago Check
Network: ABC
Show: Modern Family
Primetime Airing: Jul. 8, 9:29 pm ET
Paper and Packaging Board: Getting to #30 Paper and Packaging Board: Getting to #30
Network: ABC
Show: Modern Family
Primetime Airing: Jul. 8, 9:19 pm ET
Tide: Science Class Tide: Science Class
Network: Lifetime
Show: Unsolved Mysteries
Airing Date: Jul. 8, 9:36 am ET
Perdue Farms: Sneaking a Bite Perdue Farms: Sneaking a Bite
Network: WGN America
Show: How I Met Your Mother
Primetime Airing: Jul. 8, 10:41 pm ET
ACUVUE: Change Your Game ACUVUE: Change Your Game
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Jul. 8, 8:43 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
HBO: Own the Throne HBO: Own the Throne
Online Views: 717,262
Social Actions: 552
SpotShare: 0.38%
Mazda: A Driver's Life: Driving Matters Mazda: A Driver's Life: Driving Matters
Online Views: 387,220
Social Actions: 1,493
SpotShare: 0.29%
KFC: Phillip KFC: Phillip
Online Views: 39,066
Social Actions: 3,432
SpotShare: 0.29%
Honda: Buddy Holly Honda: Buddy Holly
Online Views: 229,033
Social Actions: 2,077
SpotShare: 0.28%
Miller Lite: Karaoke Miller Lite: Karaoke
Online Views: 12,631
Social Actions: 2,509
SpotShare: 0.19%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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