The V-chip is a technology standard developed by the Consumer Electronics Association and agreed to by the TV industry. The chip allows parents to block violent, sexual and other inappropriate content from the V-chip-equipped TVs their children watch.
Mr. Winter told the audience the inaccurate ratings were documented in a study his organization had conducted and represented a "fraud by many of the broadcasters and the networks. ... They rate [the programs] inaccurately and that way the V-chip doesn't block the programming."
He told the audience "You're duped. Families are duped. And if the rating system is wrong, the V-chip can't work."