Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Square Enix advertises its "Deus Ex: Mankind Divided" game to the soundtrack of "Last Hope" by X Ambassadors and mobile classifieds app LetGo returns with another spot howing how hard it is for people to say goodbye to their belongings -- here, a beer refrigerator -- and how easy it is for others to buy the goods.
The latest Nike "Unlimited" campaign ad features sprinter Allyson Felix, who made headlines for her silver medal performance in the 400 meters when Shaunae Miller of the Bahamas dived ahead of her to take out the gold.