PC Mag Moves to All-Digital; Cottage Living Closes

Adding to List of Titles Shuttered, Downsized or Delayed

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NEW YORK (AdAge.com) -- Ziff Davis Media's PC Magazine is the latest monthly magazine to quit print and become a purely digital operation. The January issue will be its last print edition. The move eliminates jobs for seven people who had been associated with print production.
PC Magazine's November issue, seen here, will soon be a relic of earlier times; the January edition will be the last printed.
PC Magazine's November issue, seen here, will soon be a relic of earlier times; the January edition will be the last printed.

The end of PC Magazine's 27-year-old print edition adds to a fast-growing list of magazines shut down, downsized or, in the case of Meredith's yet-to-be-launched pregnancy magazine Glow, at least delayed amid the economic downturn and rise of digital media. Time Inc. said Tuesday it is shutting down Cottage Living amid efforts to eliminate hundreds of jobs. Publishers have also recently given up on titles including Men's Vogue, Play, O at Home, Radar, CosmoGirl, Home, Quick & Simple and Golf for Women.

Natural progression
"Moving our flagship property to an all-digital format is the final step in an evolutionary process that has been playing out over the last seven years," said Jason Young, CEO of Ziff Davis.

His words ring more true than those of some other publishers who have shuffled their brands out of print; Ziff Davis lowered the circulation PC Magazine guaranteed advertisers to 600,000 in January from 700,000. Time Inc., for one, eventually gave up on its attempt to maintain Teen People as a stand-alone brand online. Yesterday the company said CottageLiving.com would go dark along with Cottage Living's print edition.

Ad pages in the print edition of PC Magazine fell 35.8% in the first half of this year after sinking 32.4% in 2007, according to the Publishers Information Bureau. Paid print circulation averaged 645,884 over the first half of this year, down 8.8% from the first half of 2007. PCMag.com attracted 935,000 visitors in October, 5% more than in October 2007, according to ComScore.
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