NEW YORK (AdAge.com) -- People magazine named a new publisher today, promoting longtime hand Karen Kovacs from VP for sales to the top sales job, where she succeeds Paul Caine, publisher since 2004.
The change is a result of Jack Griffin's first big moves as CEO of Time Inc., the publisher for magazines including People, Time, Fortune and Sports Illustrated. On Monday Mr. Griffin realigned corporate sales and marketing, promoting Mr. Caine to exec VP and chief revenue officer in the process. Mr. Caine continues as president of the Time Inc. style and entertainment group, but is giving up the publisher's title after six years.
Ms. Kovacs has worked at People for 18 years in positions that included associate publisher of People Digital, associate publisher at People, and VP for sales, the No. 2 spot on the business side, for about the past year. "When I first started the magazine was in black and white," she recalled Thursday. Since then the magazine has gone to full color, added the website, pushed into mobile and introduced an iPad edition.
Ms. Kovacs has been involved in many of the magazine's successes of the past 18 years, Mr. Caine said. "Most recently she's been leading the sales group," he said. "She has been in charge of sales for both print and digital leading into this, which is exactly what we need for a brand this size."
Last week Mr. Caine named Jason Wagenheim publisher at Entertainment Weekly, a sibling of People in the style and entertainment group. Mr. Wagenheim had been associate publisher at Conde Nast's Vanity Fair. At EW he succeeds Ray Chelstowski, who parted ways with Time Inc. in November.