MRI Starch Communications, a specialist in print-advertising research, has developed an "engagement score" to help identify the best-performing print ads out there. This score combines the percentage of readers who noticed a given ad and the percentage that took any action as a result of seeing the ad.
|The Best Print Ads of Summer 2009|
For this look at the Best Print Ads of Summer 2009, MRI Starch considered 5,307 one-page and two-page ads. It then selected the top ads in each of 10 major product categories. All selected ads were best at attracting reader attention, and readers acted upon these ads at levels above the average for the product category. See what marketers like Ford, Rolex and Olay did this summer to get people to pay attention and respond to their ads.
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Michal Galin is senior VP at MRI Starch, part of the GfK Group, which specializes in measuring print-ad effectiveness. For more information MRI Starch and ad effectiveness, please visit MRI Starch.