Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, all hell breaks loose at the library as two patrons face off on "Game of War: Fire Age" by Machine Zone; the list of side effects associated with Dodge vehicles is alarmingly long; it takes a village to put together a pack of Stride spearmint gum; and art imitates life in a spot for Samsung's SUHD TV, which makes viewers wonder where the TV ends and life begins.
Finally, Peyton Manning fully embraces his retirement, leisurely picking up groceries and talking up DirecTV to the tune of Lionel Richie singing, "Peyton on a Sunday Morning."