Nationwide Is Not Only on Peyton Manning's Side, It's Always in His Ear

By Published on .

Most Popular

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, a father shows his daughters how to be a good sport after he is defeated in a game of wheelchair basketball in Toyota's new ad; a man frustrated with the presidential debate on TV asks Alexa about the cost of a one-way ticket to Canada in Amazon's spot; and Lady Gaga gives a glimpse into how intimate her "Bud Light x Lady Gaga Dive Bar Tour" will be with a clip of "Million Reasons."

The Nashville Hot Colonel is revealed to be Vincent Kartheiser, better known as Pete Campbell to "Mad Men" fans -- but you'll have to be sharp eyed to spy him in the first spot of KFC's campaign.

Finally, Nationwide spokesman Peyton Manning's jingle hell is revealed as he says the brand's signature song is "taking over" his life in a new ad for the insurer.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Toyota: Championship Game Toyota: Championship Game
Network: NBC
Show: NFL Football
Primetime Airing: Oct. 9, 10:08 pm ET
Bud Light: Bud Light + Lady Gaga Dive Bar Tour Trailer 2: Million Reasons Bud Light: Bud Light + Lady Gaga Dive Bar Tour Trailer 2: Million Reasons
Network: NBC
Show: NFL Football
Primetime Airing: Oct. 9, 9:17 pm ET
KFC: Nashville Secret KFC: Nashville Secret
Network: USA Network
Show: Law & Order: Special Victims Unit
Primetime Airing: Oct. 9, 8:03 pm ET
Nationwide Insurance: Just the Way It Is Now Nationwide Insurance: Just the Way It Is Now
Network: NBC
Show: NFL Football
Primetime Airing: Oct. 9, 9:27 pm ET
Amazon Echo: One-Way Ticket Amazon Echo: One-Way Ticket
Network: USA Network
Show: Law & Order: Special Victims Unit
Primetime Airing: Oct. 9, 10:20 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
GEICO: Lemonade Not Ice T: It's Not Surprising GEICO: GEICO TV Spot, 'Lemonade Not Ice T: It's Not Surprising' Featuring Ice-T
Online Views: 4,038,616
Social Actions: 18,445
SpotShare: 11.13%
KitKat: Halloween Break KitKat: KitKat TV Spot, 'Halloween Break' Featuring Chance The Rapper
Online Views: 673
Social Actions: 59,978
SpotShare: 5.82%
Bud Light: Bud Light + Lady Gaga Dive Bar Tour: Perfect Illusion Bud Light: Bud Light TV Spot, 'Bud Light + Lady Gaga Dive Bar Tour: Perfect Illusion'
Online Views: 256,580
Social Actions: 45,774
SpotShare: 5.03%
2K Games: Mafia III: Revenge: Official Launch Trailer 2K Games: Mafia III TV Spot, 'Revenge: Official Launch Trailer' Song by Ice Cube
Online Views: 907,664
Social Actions: 15,572
SpotShare: 3.58%
Walmart: 2016 Halloween: Join the Dark Seat Walmart: Walmart TV Spot, '2016 Halloween: Join the Dark Seat' Song by Whodini
Online Views: 1,011,992
Social Actions: 1,858
SpotShare: 2.49%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.