'Come and Play With Me,' Says Kate Upton (Watch the Newest Ads on TV)
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, smart-home app Wink compares itself to a robot butler ("but not as awkward"), while Honda enlists Stretch Armstrong to help promote the Accord LX sedan. And, yes, that's supermodel Kate Upton wandering through an active battlefield in a commercial for the "Game of War: Fire Age" game app.