Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Volkswagen demonstrates how family friendly its 2016 Passat model is; Taco Bell promotes its $5 cravings deal; Kia pushes its summer sales event; and MGM Grand highlights its amenities and activities, from wining and dining to swimming and shows.
Finally, Petco shows the power of its grooming services to keep pets happy and healthy as one family is blown away by the blast from their dog's wagging tail.