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Powerade Taps Derrick Rose, Tupac Shakur for Inspirational Ad
It's the Newest Ads on TV; Plus, the Five Most Engaging Spots
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Powerade's spot featuring Chicago Bull Derrick Rose and posthumously narrated by rapper Tupac Shakur reminds us that "we're all just a kid from somewhere," while Taco Bell highlights hardcore Taco Bell and Sriracha fans in an ad plugging the Sriracha Quesarito. And Lowe's makes it so easy to set up a vanity that it will boost your confidence -- so much so that one man pitches his idea for a "Glow-in-the-Dark Cat Hat" to his boss.