The deal is valued at $90 million.
The sale is Primedia's first move in a promised pruning of its wildly diverse portfolio.
In the wake of July's deal to purchase Emap USA, the company had promised to sell $250 million worth of its properties and earmark the proceeds to debt reduction.
The $90 million deal fell at the low end of its expected sale price, said an executive familiar with the markets.
The company has also placed its gun- and photography-related titles on the sale block.