Which Print Ads Worked Best for a Business Audience?

MRI Starch Ad Engagement Reports: The Best Ads in Business Books 2008

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See why these were the most engaging print ads in business titles this year in this slide show.

NEW YORK (AdAge.com) -- Which print ads in the business magazines performed best this year? MRI Starch Communications, a specialist in print advertising research, has developed an "engagement score" to help identify the best-performing print ads out there. The score combines the percentage of readers who noticed a given ad and the percentage who read at least half of it.

For this look at the Best Ads of Business Magazines 2008, MRI Starch considered 664 one-page and two-page ads with a minimum of 50 words. It then selected the top ads in each of 10 major categories. All selected ads were thoroughly read by over half of those who initially noticed them.

See what marketers such as American Express, HP, Siemens and Verizon did to get people to pay attention to their ads in business titles.

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Michal Galin is senior VP at MRI Starch, part of the GfK Group, which specializes in measuring print-ad effectiveness. For more information on MRI Starch, please visit mediamark.com/starch.

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