Cam Newton and Other Pro Athletes Take a Load Off in Gatorade's Latest Spot
Plus, the Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Red Bull demonstrates what happens when it comes before the chicken, the egg and the Easter Bunny; Victoria's Secret delivers a neon-bright spot; Hum by Verizon shows a family road trip made easier; and Square serves up the story of a cafe owner.
Finally, Gatorade shows pro athletes, including basketball's Paul George, football's Cam Newton and baseball's Bryce Harper, during their downtime, in a spot set to an instrumental version of "We Are the Champions."